Pepe Soho was born in Mexico City, and from an early age demonstrated artistic sensibility and a very active mind.
After years of studying music, he performed as a renowned drummer in important venues in Los Angeles and Mexico City. He later changed his focus to design and gave birth to the clothing brand SOHO, which became a fashion icon for two decades. He then switched gears again and entered the entertainment business medium with his famous nightclub LOVE.
This long and arduous professional path proved physically and emotionally taxing, leading him to the decision to travel to India in search for the peace he felt he’d lost. Unfortunately, while riding a horse during this trip, he suffered a substantial accident, which marked the start of a somber phase in his life. After three years of seeing his health deteriorate, he lost his joy to live.
Amidst this terrible depression, he acquired a pocket camera and began to photograph in Chapultepec park in the company of his dog. Months later, he enrolled in a school of photography in Mexico City, which eventually led him to further his studies in New York’s ICP.
Concluding his studies, he decided to put his knowledge into practice and set off on a three-year journey through a large part of our world, in over twenty countries in four continents.
Pepe Soho describes his photographs as a love-letter to nature; through her he succeeded in healing his life, so that he can now pay her constant homage.
Pepe Soho’s work has been acquired into art collections in Mexico, Spain, Germany, The United States, Canada, and many other countries.
Acknowledged as one of Mexico’s most important contemporary photographers, Pepe Soho was honored at the 2017 World Photographic Cup (WPC) in Yokohama, Japan, where he was awarded the gold medal for his picture “Believe” in a competition encompassing 26 countries from 4 different continents, presently making it the most important international photographic contest. Today, his vision is to transport the beauty of Mexico’s landscapes to the rest of the world.
His work "Zen", filmed in Mozambique, won the fourth place in the category of Nature (Landscape and Wildlife) in the World Photographic Cup in 2016.
“I passed besides this log on a beach in Mozambique daily for a week. As I came to peace with the fact that I wasn’t going to find a good landscape, I sat in front of the log with my camera and tripod an said: “You are not the greatest log and I am not the greatest photographer, but I am sure that we can accomplish something together.” And just like that, the tide began to grow, surround the log and reflected a perfect sunset.”
In 2017, the image of Pepe Soho "Believe", taken in Chile, won the first place in the World Cup of Photography, in Yokohama Japan, awarding the gold medal for his image "Believe" in a contest where 26 countries participate from 4 different continents, making it the most important photography contest in the world at the present time.
“I am 46 years old. I found photography at 40. By 45 I won, with this image, the World Cup. Don’t let anyone, not even yourself, tell you you’re too old to discover what you love! I titled this image Believe because it doesn’t matter that the stair is far away form the mountain. As in life, as in this picture, everything is relative. I am convinced that if you believe in what you do, even the furthest mountain is at reach. ”
Rejas de Chapultepec
La nueva obra de Pepe Soho
Exposición en el museo José Luis Cuevas
Hotel Presidente Intercontinetal
Presentación del nuevo concepto del Bar Epicentro Gin & Tonic Bar
01 August 2018
10 July 2018
27 June 2018
27 November 2017
16 August 2017